Tilting Point: How To Prepare Now For The Future Of Tech-Driven User Acquisition
Original Air Date: March 7, 2018
If it’s user acquisition in 2018, it’s data-driven by default and tech-driven by design. Our host Peggy Anne Salz from MobileGroove catches up with Matt Sadofsky--Senior Manager, Growth Marketing at Tilting Point, a new generation games partner for top independent development studios--to discuss the approaches marketers must know, and the personal talents and traits they should cultivate, to achieve success. Matt candidly discusses where UA is going and how his passion for data and thinking outside-the-box makes him a better marketer, allowing him to reach the KPIs that have earned him the title of Mobile Hero as chosen by Liftoff, a full-service mobile app marketing and retargeting platform.