• Ubermedia tackles Black Friday

    Original Air Date:

    Peggy Anne Salz and Shahab Zargari are joined by Michael Hayes from Ubermedia to talk about data and marketing. They discuss Black Friday and Cyber Monday being a pivotal weekend for mobile strategy. Ubermedia is a mobile advertising platform that leverages social data, interest signals, location history, and intent cues to recognize the heart of the customer decision making process.

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