Ubermedia tackles Black Friday
Original Air Date: December 2, 2015
Peggy Anne Salz and Shahab Zargari are joined by Michael Hayes from Ubermedia to talk about data and marketing. They discuss Black Friday and Cyber Monday being a pivotal weekend for mobile strategy. Ubermedia is a mobile advertising platform that leverages social data, interest signals, location history, and intent cues to recognize the heart of the customer decision making process.