Using Keyword Research and Searcher Intent: The Secret In Attracting Qualified Buyers (ep.502)
Original Air Date: May 31, 2018
James and Arlene Martell discuss using keyword research and searcher intent in order to attract qualified buyers. They also discuss their ongoing migration of all of their podcast content to YouTube. Someone looking for information on a given topic or searching for a specific website is unlikely to commit to a purchase as a result of these types of searches, meaning their commercial intent is considerably lower.