Weatherbug: Jump Head First Into In-App Header Bidding
Original Air Date: January 30, 2019
Don’t just read the reams of 2019 trends reports that call out in-app header bidding as the next “Big Thing” in mobile app monetization. “Get involved now, or risk leaving money on the table” is the top advice we get fromMichael Brooks, SVP Revenue at Weatherbug, where he manages direct sales, programmatic partnerships, business development, growth, and more. Mike debunks industry myths and shares best practices, providing straight answers to tough questions based on his first-hand experiences with in-app header bidding at Weatherbug, the media property that connects 14 million consumers each month to accurate and innovative weather data.