Your App Reviews Are Pure Gold—So Start Mining Them For Insights
Original Air Date: February 6, 2019
Your app users are sharing why they love or hate your app freely in app reviews. Understanding what they say—and what it really means—is pure old when it comes to fixing bugs, adding features or just showing you care when it counts. But when you get hundreds, even thousands, of review a day, you can’t sift through it all on your own. Our host Peggy Anne Salz catches up with Stuart Hall, co-founder, and CEO at Appbot, a company that has harnessed AI and machine learning to help companies like BMW, PayPal and Twitter understand customer feedback and insights contained in app reviews. In practice, the Appbot tool aggregates app store reviews for all countries on iTunes, Google Play, Amazon and Windows stores. Stuart, who has a long track record as a developer, blogger, and entrepreneur, also discusses his early day in the App Economy and offers advice you can follow to maintain an amazing app.