• Ad Partners: Follow The Rules Of Engagement To Clinch The Sale

    Mobile app marketers are the rock stars of the industry, but popularity comes at a price. These marketers are also aggressively pursued by ad partners eager to close a deal and inundated with cold-call emails that are often more annoying than they are convincing. Our host Peggy Anne Salz runs through the rules of effective engagement with Erman Akar, Senior Mobile Marketing Manager at StepStone, one of the most successful online job board businesses today. Erman, a Mobile Hero recognized for her app marketing achievements, also shares a helpful checklist of questions mobile app marketers should ask before scheduling a call to evaluate if the partner is truly a good fit. Finally, Erman outlines practices you can follow to demand transparency in your traffic and ensure you are protected against ad fraud in your contract. Original Air Date: May 30, 2019
  • Canada hits Zuckerberg with summons And Putting Wix SEO to the Test

    FACEBOOK CEO MARK ZUCKERBERG has appeared before Congress in the past, to talk about the giant social network’s role in misinformation and election-meddling, but the number of times he has appeared before a government committee is vastly outweighed by the number of times he has declined to do so. The Facebook co-founder continued that streak by failing to appear in Canada this week before an international committee that is looking into Facebook’s status as a conduit for misinformation. His second-in-command, Sheryl Sandberg, also refused to attend. As a result, the Canadian government issued an open-ended summons that requires both Zuckerberg and Sandberg to appear before Parliament should they enter Canada for any reason. If they fail to do so, they could be held in contempt. The Trust Project, a technology-backed news initiative made up of dozens of global news companies, announced Thursday that it raised an additional $2.25 million from Craig Newmark Philanthropies, Facebook and the Democracy Fund. There are lots of opinions out there about Wix SEO. Some people love it, some hate it. But it’s hard to overlook how dedicated Wix is to helping business owners get their websites found online. There are no shortcuts when it comes to SEO – it’s an ongoing challenge. But Wix isn’t afraid of challenges. In fact, they encourage them. That’s why they spent this past year consulting with SEO experts to bridge the gaps and create tools for a more professional user base. Original Air Date: May 30, 2019
  • An insider's guide to contributing to WordPress #Core in meaningful ways

    "Does WordPress play a valuable role in your business? Have you thought about contributing to WordPress #core or the WordPress community, but don't know how to do that in a meaningful way? In this episode of PressThis, we interview often-host of PressThis and WordPress #core committer Anthony Burchell. Anthony shares the details of how to contribute code to #core, strategies for picking the right tickets to tackle, ways you can support WordPress even if you're not a developer, and all the amazing opportunities for contributing at WordCamps and WordPress meetups. Giving back to the WordPress community is a great way to support the technology you rely on, but it can also unlock a sea of valuable relationships and friendships from people running technology businesses just like yours. The insights, partnerships, and kindred spirits you'll meet along the way can have a profound impact on your growth both professionally and personally. If you're wondering how to contribute to WordPress #core in meaningful ways, listen to this episode of PressThis now!" Original Air Date: May 28, 2019
  • Digital Marketing in an AI World: Futureproofing Your PPC Agency

    Frederick's new book Digital Marketing in an AI World: Futureproofing Your PPC Agency is now available. He is pricing the book at 99 cents for the week of 5/27 to ensure that anyone who is interested has a chance to pick up an inexpensive copy. Former Google AdWords evangelist Frederick Vallaeys talks to David Szetela about his new book titled Digital Marketing in an AI World: Futureproofing Your PPC Agency. This book talks about what AI and other digital marketing technology can and cannot do, how agency owners can reposition their business in the current environment, new skillsets to develop or look for in potential new hires, four essential roles digital marketing professionals will continue to play in the future and more. Original Air Date: May 28, 2019
  • Ep 356: Indexing Bugs Plague Google, a Matter of SPAM, and News from Yandex

    John and Ross weigh in on the bugs that have been plaguing Google’s index at a never-before-seen level. They discuss what can be done in cases where it is not clear why a site is not ranking well in Google, and how 2000-era SPAM can still be the culprit in an example Ross encountered this past week. Last up, the hosts discuss snippets, as well as the surprising level of detail Yandex Webmaster Tools, appears to provide. Original Air Date: May 27, 2019
  • How To Measure The Metrics That Matter Most And Get Started With Data Warehousing

    Our host Peggy Anne salz catches up with Christian Eckhardt, CEO & Co-founder of Customlytics, a company providing actionable and expert advice around mobile app marketing, analytics and technology, to discuss why it's dangerous to rely on the wrong metrics. Christian shares his take on how you can choose the metrics and events right for your app business. He also draws from his earlier experience as a performance marketer at food delivery app Delivery Hero to highlight the interplay between user acquistion and CRM. Finally, he shares an easy-to-follow DIY plan you can follow to get started with data warehousing, which is essential to fuel effective marketing decision making. Original Air Date: May 23, 2019
  • the power of chatbots

    MobileMonkey is bringing the power of chatbots — personalized, individual, scalable messaging — to every marketer, no coding needed. David is sold into the concept with the help of Virginia Nussey, the Director of Content Marketing at MobileMonkey. Virginia writes on the future of digital marketing automation via chatbot tutorials and guides. MobileMonkey makes it easy to build chatbots and execute marketing automation without writing a line of code. Marketers can do chat blasting, drip campaigns and list building in Messenger with powerful chatbot building tools. Digital agencies and marketers who care about performance and growth can join the conversation at https://mobilemonkey.com. Original Air Date: May 21, 2019
  • Helping Large Multi-unit Operators In Retail, And Financial Services

    Sandy Rogers serves as Managing Director of FranklinCovey’s loyalty practice which is focused on helping large multi-unit operators in retail, healthcare, grocery, food service, lodging, and financial services to accelerate growth through increased customer and employee loyalty. FranklinCovey provides each location in the chain with an accurate and representative measure of employee engagement and customer service along with a process to improve them through more consistent frontline execution. Prior to FranklinCovey, Sandy spent 14 years with Enterprise Rent-A-Car, most recently as Senior Vice President of Corporate Strategy. During his time at Enterprise, he led the turn-around of Enterprise’s London operation, and before this, he served as Vice President of Marketing and Business Development. He led the teams that developed Enterprise’s consumer marketing strategy including the “Pick Enterprise...We’ll Pick You Up” television campaign and ESQi, Enterprise’s comprehensive system for measuring and improving customer service across their 7,000 branch network. Before Enterprise, Sandy held marketing positions at Apple Computer and began his career in brand management at Procter & Gamble. Sandy serves on the executive committee for Big Brothers, Big Sisters of Eastern Missouri and chairs the Leadership Council for the Donald Danforth Plant Science Center. Sandy holds a bachelor’s degree from Duke University and an M.B.A. from Harvard Business School Original Air Date: May 20, 2019
  • Martinis & Menopause Strategies: Science and Sips that Empower Women to Beat the Hormone Groan

    Kelli Jaeck's holds a Master’s degree from Oregon State University in Communication and Adult Education, where she taught Leadership and Public Speaking. She received her Bachelor of Science in Dental Hygiene from Oregon Health Sciences University in 1996. The author of the Amazon best seller: Martinis & amp; Menopause Strategies, Science and Sips that Empower Women to Beat the Hormone Groan, she also writes a popular blog about women’s health. Her information is accessible and easy to understand while offering useful, practical tips to feel better and live better. Kelli is committed to health and wellness. She lives it, writes about it, speaks about it, and empowers others about it! Kelli delivers fast-paced, engaging keynote speeches and workshops that provide a plan for personal and professional resilience with self-care strategies to slay burn-out. Kelli quickly connects with audiences, shares inspiring personal stories, and innovative, research-based content. All this, and she’ll make you laugh while she does it. Kelli speaks to women who are burned-out, stressed out, and maxed out. Focusing on women’s health and wellness issues, her programs educate and celebrate women, encourage open dialogue, and provide attendees with self-care strategies to show up as their best selves - at home and at work. She currently speaks at conferences around the world on a wide variety of health and wellness topics and is an active member of the National Speakers Association (NSA), Oregon Chapter Board of Directors. She is a leader in the American Dental Hygienists’ Association and was the national president in 2014-15. Her charitable spirit keeps her busy throughout the United States as a board and committee member. She serves on several local, state, and international organizations. Original Air Date: May 20, 2019
  • Google favors a small number of major outlets And SEOs Not Happy With Google Ads

    In the last week of April, nearly 23 percent of all traffic to news sites tracked by web analytics firm Parse.ly came from search engines. Google alone accounts for nearly half of the external referral traffic—traffic, that is, that comes from platforms, apps, and other outside sources— to news sites. Together with the fact that Facebook referral traffic is on the wane, this means that Google’s search algorithm is now perhaps the most powerful mediator of online attention to the news. Google announced tons of new ad features yesterday - two of the more controversial ones within the SEO community are the discover ads that show up on the Google mobile home page and the gallery ads that make some of the search ads on the search results page massively. This week, WhatsApp began urging its 1.5 billion or so users to update their apps to get the latest security patch. The Facebook-owned company — which touts its "simple, secure" messaging — said it discovered spyware had been installed remotely on "dozens" of smartphones through the app. The hack affected both Apple and Android users. Without naming the company, WhatsApp described the hackers as "a private company that has been known to work with governments to deliver spyware." Jim and Kristine also welcome the new host of LPO: Landing Page Optimization and the founder of Conversion Sciences, Brian Massey. They discuss the pressing issues affecting those working on landing pages and conversion and the evolution of that space over the span of the last 24 months. Original Air Date: May 16, 2019
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