• Marketing Automation Is Hot (Again), So What’s Holding You Back?

    Marketing automation helps marketers scale daily (and essential) tasks including segmentation, lead generation, lead scoring, relationship marketing, cross-selling and up-selling. Our host Peggy Anne Salz catches up with Lior Barak--Managing Partner of Tale About Data, a company offering consulting services and software to meet the needs of startups and other growing companies facing data challenges--to explore how companies can prepare to drive automation and overcome the obstacles that can stop teams in their tracks. Lior also details the steps to adopt marketing automation and the tools his company has built to make marketing activities simpler by focusing on the data that truly matters. Original Air Date: September 30, 2019
  • Happy Birthday Google!

    Tomorrow is Google's 21st birthday and Google has already released its very own birthday Doodle to celebrate. The Doodle depicts a desktop computer from 1998 and the old Google home page and old Google logo. Google's John Mueller said that if someone takes your image and embeds it on their site using your image URL as the source, also known as hotlinking images, that image would not be considered a link to your web site. So if you take an image from my site, but don't just copy it to your server, instead you request the image from your server, that won't be considered an inbound link. Gary Illyes from Google said last night on Twitter that emailing Google for support with your SEO and your ranking problems in Google never really works. He said "That’s impossible" when someone claimed that emailing Google did help his ranking issues. He joked "Yeah cos emailing google is a great solution" after seeing a photo from a presentation that said "We sent emails to Google staff we knew." Original Air Date: September 26, 2019
  • Building custom Gutenberg blocks with Block Lab featuring Rob Stinson

    "In this episode of PressThis, we continue our discussion around using the new WordPress block editor (code named ""Gutenberg"") with an interview with Rob Stinson about the Block Lab solution for building custom Gutenberg blocks. Rob shares his thoughts over the potential of the block editor in general, the power of building custom blocks, challenges teams face learning to build blocks, and how he and the rest of the Block Lab team are addressing these challenges. If you're finding it hard to find the time to learn how to build your own custom blocks, listen to this episode of PressThis now" Original Air Date: September 24, 2019
  • SEO 101 Ep 365: Google’s September Core Update, Search Console Becomes Fresher and Questions from Listeners

    The hosts discuss the latest large core update to Google’s algorithms that was recently announced, massive improvements in Google Search Console’s freshness, the effect of nofollows, and additional search snippet controls. Last but not least, Ross covers some insight into the Local SEO world and then your hosts answer questions. Original Air Date: September 23, 2019
  • Google's AI And More With Nil Rooimans

    We see Google is pushing it's AI onto advertisers in the Google Ads platform. Examples include Smart Bidding, Smart Display and Shopping Campaigns, Responsive Search Ads and Close Variant matching. And the list goes on. Original Air Date: September 19, 2019
  • Syndicated Content Over Original Publishers And The Google Search Bug

    Google announced an algorithm update intended to rank original news higher. Despite Google’s update, apparently an authority site like Yahoo News can syndicate content and outrank the original. In the past 24 hours or so, we had numerous reports sent to us that searchers are seeing only URLs for the Google search results snippets. The title and description portion of the snippets were missing. LinkedIn is introducing skill assessments which allow users to demonstrate their expertise and add a “verified skill” badge to their profile. New research from LinkedIn shows that 76% of professionals wish that employers were able to verify their skills. In response to that feedback, LinkedIn is providing a way for professionals to validate their skills to employers, which can help them stand out amongst other candidates. Original Air Date: September 19, 2019
  • Thinking outside the blocks. How dev teams are creating websites content creators LOVE to use

    "The new WordPress block editor (codenamed "Gutenberg) has introduced a world capability for developers and content creators. As brands and agencies adopt these new capabilities inside of WordPress #core, they are starting to realize that empowering the relationship between the developer and content creator unlocks incredible operational agility. Ideas move faster than ever before. Using block-focused strategies is allowing content creators to create unique and beautiful experiences the same day they have the idea, and often without needing help from a developer. Developers are discovering that by empowering content creators they are now free to innovate in inspiring ways without being saddled with a mountain of ""soul-crushing"" landing page tickets. Of course, brands are benefiting from the increased velocity in bringing ideas to life and the innovation and integrations development teams are now free to build. The web is poised to innovate a LOT faster. But what about YOUR block strategy? What are you doing to inspire your dev team and empower your marketing teams? In this episode of PressThis, host David Vogelpohl shares his thoughts on the impact the new block editor is having in WordPress, strategies & tactics for building your own ""block arsenal"", and how you can deploy a block strategy that allows your developers to build innovative experiences your content creators LOVE to use. Stop wondering ""I wonder what the heck I'll do with Gutenberg?"". Listen to this episode of PressThis now!" Original Air Date: September 17, 2019
  • Total Rethink: Why Entrepreneurs Should Act Like Revolutionaries

    In business, and in life, everything is changing fast, apart from how we behave. Our ways of thinking and making decisions have changed little since we lived in agricultural and industrial societies, but the problems we now need to solve are entirely different. It requires a revolution in thinking and behavior to meet the challenges that now face us and avoid disaster we need to totally rethink the model. McCourt lays out the reality of the dangerous situation we find ourselves in and suggests solutions which will empower everyone, including business people, politicians, diplomats, and teachers, to repair the damage we have already done, and prepare for the dramatic changes to come. Our guest David McCourt talks about how our 3 biggest problems in the U.S. - housing, education and healthcare - need a complete overhaul in order to keep our economy stable and keep the U.S. the haven for entrepreneurs it's always been. He says that incremental change will not work. We need to completely rethink the constructs, and these problems are ripe for the right entrepreneur to come along and solve them. Original Air Date: September 16, 2019
  • SEO 101 Ep 364: Major Changes to Nofollow and Google Search Quality Rater Guidelines, and Introducing RankFlux

    Google’s changes to the nofollow link attribute and quality rater guidelines cause a stir, while people in Dallas searching for local events are shocked by an invitation to an orgy as a result of EventBrite SPAM. BrightLocal’s new tool for monitoring local search ranking fluctuations across major industries has been released and it looks great - it’s called RankFlux. Lastly, the hosts discuss comments and questions from the SEO 101 Facebook Group. Original Air Date: September 16, 2019
  • SEO 101 Ep 363: Forced Changes for Service Area Businesses, Mobile Local Tests and Questions from Listeners

    John and Ross dig into the latest news on Google’s efforts to force service area businesses (SABs) into specific region names, why mobile versions of sites may show in desktop search, more news on Google’s efforts against domain leasing for SEO benefits, and much more. Original Air Date: September 12, 2019
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