• How To Get Started With Creating Content

    Dr. Jeremy Weisz, in addition to running Rise25, has been featuring top entrepreneurs with video interviews since 2011 that include founders/CEO’s of P90X, Atari, Einstein Bagels, Mattel, the Orlando Magic, and many more on InspiredInsider. He continues to run his own chiropractic & massage facility in downtown Chicago and is the founder of a nutritional supplement business. He also created one of the top chiropractic jobs websites on the web. Original Air Date: April 8, 2019
  • Teaching Machines To Maximize Your App Marketing Results And ROI

    App marketing powered by machine learning and AI allows app marketers to identify the events, audiences and ad creatives that can take their campaigns to the next level. Google and Facebook may have been the pioneers, but their dominance is challenged by managed DSPs (demand-side platforms) that are fighting smart with approaches that harness algorithms and AI to help app marketers make better buys and achieve higher returns. How can app marketers teach and train the algorithms to get the best results? Our host Peggy Anne Salz catches up with Misha Syrotiuk, Head of Ad Networks and Programmatic Buying at Huuuge Games, a leader in the social casino games market, to provide you a crash course in DSPs (what they are and what they offer) and some tips on how to train DSP “black-box” algorithms to help you net high-value users and payers. Misha, a Mobile Hero recognized for his app marketing expertise, also shares a checklist of what to look for (and avoid) when choosing the right DSP for your growth campaigns. Original Air Date: April 4, 2019
  • Google warns SEOs to expect increases in issues And Links Not Shown In Search Console Are Generally Irrelevant By Google

    Google's John Mueller was answering questions around an old topic of Google showing only a sample of links in the link report in Google Search Console at Reddit. He said that generally if the links are not shown in the tool then they are "pretty irrelevant overall." For a long time now, Google has been teasing that they are working on closing the gap between how Chrome renders pages and how GoogleBot renders pages. The web rendering engine Google uses for crawling the web is going to get a lot more advanced but Google won't say when. Martin Splitt from Google, who is close to the project on making this happen, said at SMX Munich the other day that he knows when it is scheduled to happen but he won't say. Google has posted a warning in the Google Search Console data anomalies page that you can expect those reports to see an increase in the number of issues and affected items and/or pages starting on April 3, 2019. The reason is Google has started to collect data from more pages than it previously did. Original Air Date: April 4, 2019
  • Why advertisers need to rethink bidding strategies

    Average Position was one of the original metrics in Google Ads when they launched their search advertising product called AdWords. But as search advertising has evolved, what used to be a primary metric for making optimization decisions has lost its usefulness and so Google has announced that it will disappear later this year. Frederick (“Fred”) Vallaeys was one of the first 500 employees at Google where he spent 10 years building AdWords and teaching advertisers how to get the most out of it as the Google AdWords Evangelist. Today he is the Cofounder of Optmyzr, an AdWords tool company focused on unique data insights, One-Click Optimizations™, advanced reporting to make account management more efficient, and Enhanced Scripts™ for AdWords. Original Air Date: April 3, 2019
  • Mmmm. European Cookies. Exploring tracking requirements with Bénédicte Dambrine of OneTrust.

    "Remember the General Data Protection Regulation (GDPR) launch back in May 2018? It was a time when webmasters around the world scrambled to make sure their sites were compliant with the new regulations affecting data privacy for EU citizens. Now nearly a year later, many webmasters are still trying to get their heads around how to approach compliance and privacy for their visitors within the context of cookies in the EU and beyond. In this episode of PressThis we interview OneTrust's Bénédicte Dambrine as she explores her thoughts on how you should think about the use of cookies in an ever complex and global landscape of regulations and restrictions. If you're unsure of your approach to cookies and data privacy, listen to this episode of PressThis as Bénédicte whips up a tasty batter of advice to help you on your path to making sure your next batch of cookies are palatable to visitors around the world. Listen now!" Original Air Date: April 2, 2019
  • Developing Disruptive Strategies

    Jonah Staw is a globally recognized executive, innovator and entrepreneur. He is currently the President of a disruptive new business group at Logitech. Additionally, Jonah serves on the Board of Directors of Lands’ End (Nasdaq, LE) and is the Chairman of S.E.E., an advisory group focused on disruptive strategies, product innovation, brand development, marketing, business launch, and multi-channel retailing. Prior to joining Logitech, Jonah was acting as a Business Unit President at Sears Holdings, where he led and started a variety of businesses inside the company. He launched brands with notable talent including Adam Levine and Nicki Minaj, as well as ran the footwear business for the corporation. In 2003, Jonah co-founded LittleMissMatched and directed the company as Chairman and CEO for seven years of extraordinary growth. Prior to that, Jonah was a Director & Strategist at frog design, developing disruptive strategies for Fortune 500 companies including Disney, Yahoo, Nextel, Target and Chrysler. Jonah received a Bachelor of Arts in History of Art and Architecture from Brown University. Original Air Date: April 1, 2019
  • Ep 352: A New Google Competitor, Accents in URLs, John’s New Gig, and a Question of SEO for FAQs

    John Carcutt goes back to Advance Local, and Ross and John discuss the likelihood that AHREFs will create a worthy Google competitor as they claim. The show moves into some shorter stories on everything from Matt Cutt’s honeypot traps, to the potential for accents in URLs to cause problems at Google. Last up, the gents answer a couple questions from the already very active SEO 101 Facebook group! Original Air Date: April 1, 2019
  • Google Maps Rolls Out New Public Events Feature And March 2019 Update Theories on How to Fix

    AdWords Editor has historically been one of Google’s most popular advertising products. Contributor and Googler Matt Lawson lists what makes him most excited about its relaunch as Google Ads Editor. Ahrefs CEO Dmitry Gerasimenko announced a plan to create a search engine that supports content creators and protects users privacy. Dmitry laid out his proposal for a more free and open web, one that rewards content creators directly from search revenue with a 90/10 split in favor of publishers. Google Maps is letting users create public events associated with specific locations–a feature that could compete with Facebook events. This feature hasn’t been officially announced, although it has been confirmed in the sense that there’s a dedicated help center article. People have also reported seeing it in search results already. Events can be added to a Google Maps listing from the Contribute tab in the Android app.There are a number of competing theories about what the March 2019 Update was about. This article evaluates each theory and proposes an idea of how to diagnose a ranking drop and how to fix it. Original Air Date: March 28, 2019
  • Ep 351: The March Core Update, Neural Matching vs Rankbrain, and Local Q&A

    John and Ross discuss the scraps of what is known about the March 2019 Core Update at Google, and the definition and use cases of neural matching versus Rankbrain at Google. The SEO 101 Facebook Group now has 61 members and growing, and the hosts welcome questions to answer on the air. Lastly, some Mueller files are noted along with one about rel=next and rel=prev that really gets John and Ross ranting. Original Air Date: March 28, 2019
  • Are you falling victim to app install fraud?

    The dirty secret is: if you’re paying for app installs, then you can be a victim of app install fraud. These fake installs don’t just burn cash; they muddy the data that you need to focus campaigns and measure results. Our host Peggy Anne Salz welcomes Gary Danks, Managing Director & Founder at Machine, the only company entirely dedicated to stopping app install fraud, back for an encore appearance and a candid discussion around the industry appetite to combat fraud, not pass the blame. Gary explains why no budget size or app vertical is safe from app install fraud and weighs in on the commitment of ad networks and partners to do their part. He also looks at hot trends, including AI and programmatic, and how his own company has evolved since it opened doors for business last March. Check out the company blog and the wealth of informative posts around app install fraud and best practices you should have top of mind. Original Air Date: March 27, 2019
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