• Driving Global Go-To-Market Strategy

    Today on Purse Strings we are joined by Peggy Chen, Chief Marketing Officer, SDL. SDL (LSE: SDL) is the global leader in content creation, translation and delivery. For over 25 years SDL has helped companies communicate with confidence and deliver transformative business results by enabling powerful experiences that engage customers across multiple touchpoints worldwide. Peggy is responsible for driving global go-to-market strategy for SDL’s portfolio of solutions. Original Air Date: December 4, 2018
  • The Future Roadmap of Genesis with Lead Developer Nathan Rice

    In this episode of PressThis we interview lead developer of the Genesis Framework for WordPress Nathan Rice. Nathan will be sharing what he and the rest of the newly expanded Genesis engineering team and core contributors are working on for the future of Genesis. Nathan will cover exciting new updates for Gutenberg, a partnership with Google, and audits the team is doing into the digital marketing features within Genesis. Don't miss your chance to learn about how the framework that revolutionized WordPress, will continue to do so with Gutenberg and beyond! Listen now! Original Air Date: December 4, 2018
  • Answering Why: Unleashing Passion, Purpose, and Performance in Younger Generations

    Mark C. Perna is the founder and CEO of TFS in Cleveland, Ohio, a full-service strategic consulting firm whose mission is to share and support every client’s passion for making a difference. Mark, a graduate of John Carroll University, has many years of experience addressing industry leaders on the topic of expanding their reach in an increasingly global marketplace. As an international expert on Generations Y and Z, Mark has devoted his career to empowering educators and employers to unleash the tremendous potential of today’s young people, both in the classroom and on the job. After successfully parenting two Millennials as a single father, Mark has become a passionate advocate for bridging the generational divides that are contributing to America’s profound skills gap. Parents, schools, districts, businesses, and state organizations across North America have successfully used Mark’s insights and strategies to connect more effectively with the younger generations. In his work with educational and business organizations, Mark has pioneered many best practices for achieving more with today’s young people, including the TFS Education with Purpose® philosophy and highly popular Career Tree® strategy, among others. Mark is frequently cited as the national expert in education enrollment, retention, and performance. Original Air Date: December 3, 2018
  • Scoring Your SEO With Google And Trusting Your Website

    Content, from an SEO perspective, is the connection of entities by relationships. In the statement, “SEO is dead” there is the entity “SEO”, there is the entity “dead” and there is the relationship that one connects to the other and the direction of the said relationship. Google's John Mueller confirmed yesterday in a video hangout that Google does not use the BBB, Better Business Bureaus score or reviews as well as other third-party trust sites in their ranking algorithm. So all that talk about making sure you have a good BBB score with the core updates is really completely unrelated to core search rankings. The other day, Google launched a new portal named web.dev that pretty much has lighthouse, another Google tool, results for your audit. One of the lighthouse results is an SEO score. Google just wants you to link naturally and not worry about linking out. If you want to link to a site because it is something your readers would find useful, then link away. John Mueller from Google said on Twitter "Just link naturally, no need to do anything fancy when linking to other articles in an organic way like that." Original Air Date: November 29, 2018
  • CLBR #320: The Net-Net on Net Neutrality with Free Press’ Gaurav Laroia

    Gaurav is Free Press’ policy counsel and works alongside the policy team on topics ranging from internet freedom issues like Net Neutrality and media ownership to consumer privacy and government surveillance. Gaurav’s human rights and civil liberties work has taken him from Capitol Hill to Uganda, India and Liberia. Before joining Free Press, he worked at the Government Accountability Project protecting the rights of national security whistleblowers like Edward Snowden, and prior to that as a legislative counsel at the American Civil Liberties Union. He earned both his B.A. in international affairs and his J.D. from the George Washington University. Outside of work he can be found getting some fresh air riding his bike to and from one of D.C.’s many roof decks. Original Air Date: November 28, 2018
  • Expanding Your App Footprint And Revenues Across Asia

    Make 2019 the year of going global with your app. There’s a world of opportunity outside your home market and across Asia--if you know where to look for it and how to get the most value. We have a crash course in both when our host Peggy Anne Salz catches up with Robert Garfinkle, Senior User Acquisition Manager at Nexon M, the San Francisco-based mobile division of the South Korean gaming giant Nexon, the company responsible for MapleStory, Dungeon and Fighter and the free-to-play business model. Robert, a Mobile Hero recognized for his app marketing expertise, walks through what you need to enter and excel in the Chinese and Korean markets, and tells us why India may be “the” one to watch. In addition to sharing tips to help you grow your reach, Robert also weighs in on the UA and ad tech developments and trends that will define the next year in mobile games. Original Air Date: November 28, 2018
  • Optimizing WooCommerce for Speed and Reliability with Mindsize's Zach Stepek

    The slower your ecommerce site is, the less money you or your clients make. That's just a fact. If you're not spending time to invest in performance as a product, you're leaving money on the table. Join this episode of PressThis as we interview the super smart Zach Stepek of Mindsize around how you can optimize WooCommerce for speed and reliability. Mindsize and Zach are leaders in WooCommerce performance and Zach will be sharing his best tips for improving performance and reliability. Don't miss this chance to boost performance, boost your conversion rates, and boos your revenue. Listen now! Original Air Date: November 27, 2018
  • The High Return Real Estate Guys

    Jack Gibson began his entrepreneurial journey at 19 and founded his first company at the ripe old age of 21. Operating a successful nutrition consulting and distribution company, he had built a multi-million dollar venture before he was old enough to rent a car. Soon thereafter, he bought his first home as an investment. One quickly became five, and then the big hit. He became obsessed with learning everything about Real Estate Investing and soon had over 50 investment properties generating passive income. Today, Jack spends his time mentoring other entrepreneurs, building his real estate investment portfolio, and helping other investors to build a brighter future through the power of turnkey real estate income. Jeff Schechter, aka “Shecky” has had the entrepreneurial bug his entire life. He started his first business right out of college, and over the years been involved in numerous businesses ventures. His love for real estate investing began in the 1980’s when he rehabbed 5 of his own residences before the term “house-hacking” even existed. Since those early days of torn up kitchens and bathrooms, he’s bought and sold many properties and is an active investor to this day. In addition to investing, he operates a private consulting practice. He thrives on helping people realize their full potential...not just in business and investing, but in all aspects of life. Original Air Date: November 26, 2018
  • Managing Paid Search Client Satisfaction

    David Szetela welcomes back Kirk Williams Owner of ZATO, a Paid Search &Paid Social Marketing agency and in digital marketing since 2009. They discuss how understanding client needs to lead to better analysis and better results and how when a client is unengaged, rather than just coasting or trying to change things, seek to understand why. Original Air Date: November 22, 2018
  • Using Bestselling Books as Sales Funnels to High Ticket Offerings and Services.

    Dush interviews 10-time #1 Bestselling Author, Entrepreneur, and former Carnegie Hall conductor, Gundi Gabrielle. She discusses an incredibly unique formula for building a passive income funnel and brand through writing and self-publishing books. Learn in this episode how to use best-seller publishing as a marketing tool, lead magnet, and marketing tool to build a brand. Original Air Date: November 21, 2018
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