• Straight Talk for Smart Business Women

    Today on Purse Strings our host is joined by Cheryl Leitschuh. For the past 31 years, Cheryl has had her own consultancy – her clients call her a “Yoda” for small woman-owned small businesses and solopreneuers. She describes herself as a Leadership Results Consultant. Providing leadership coaching, leadership training and consulting. Add speaker, podcast host and author to that list. Original Air Date: June 5, 2018
  • Get The Inside Scoop on Gutenberg with Core Contributor Daniel Bachhuber

    In this episode of PressThis we interview Daniel Bachhuber. Daniel is a very active contributor to open source and manages to devote most of his time to it. His recent projects focused around the Gutenberg editor are helping gather testing data that will be immensely crucial to developers in preparation for the merge of Gutenberg into WordPress Core. We’ll be talking a bit about the current state of Gutenberg and what to expect in the near future. Original Air Date: June 5, 2018
  • Investing and Advising to Early Stage Companies

    Carlee Price, investor and advisor to early-stage companies joins Gillian and Anne to talk about her just-launched a consultancy – Pique Ventures – that provides a novel service to founders who are in the idea stage of their company development. That’s super early in the game. Listen as they dig in a bit on the subject of vetting ideas for early stage ideas. How should you be looking at vetting your own ideas before spending a fortune to develop a product or service? Carlee Price draws on her background on Wall Street, her experience as an entrepreneur, investor, and advisor to all come into play to launch own consultancy. Hear solid tips on how to determine whether your startup idea has any chance of success. Hint: it’s all about the data and how you analyze yours. Original Air Date: June 4, 2018
  • Ep 326: SEO Chats with David Harry

    Ross and special guest host David Harry of the SEO Dojo discuss a wide variety of SEO topics including splitting one site into two, future theories of web marketing, and common SEO client issues. Original Air Date: June 4, 2018
  • AdWords Notes Have Arrived And Google Gets Smarter

    A comparison of mobile speed metrics of the Internet from 2017 to 2018 reveals that websites are less mobile friendly today than they were a year ago. This is bad for the Internet. But it can be good news for you. Russian search engine Yandex has introduced a smart speaker, marking the company’s first foray into the world of hardware. The company’s smart speaker, called Yandex Station, is designed to compete with the likes of Amazon Alexa, Google Home, and Apple HomePod. Scammers claiming to represent Google continue to prey on small business owners. They often also make threats about removing listings or outrageous claims about ranking improvements. Sometimes they try to charge for things that are free on Google. Android Police reports Google is testing a new Google Maps interface for Android showing category search suggestions based on where you are looking at the map. Google announced notes were coming to the new AdWords interface in March at SMX West this year. The new feature has arrived. Here’s a look at how to get started using it. Notes are available at the account, campaign and ad group levels. Just as in Google Analytics, notes in AdWords can be added by clicking on a point in the performance chart. Original Air Date: May 31, 2018
  • Using Keyword Research and Searcher Intent: The Secret In Attracting Qualified Buyers (ep.502)

    James and Arlene Martell discuss using keyword research and searcher intent in order to attract qualified buyers. They also discuss their ongoing migration of all of their podcast content to YouTube. Someone looking for information on a given topic or searching for a specific website is unlikely to commit to a purchase as a result of these types of searches, meaning their commercial intent is considerably lower. Original Air Date: May 31, 2018
  • How Bringing Mobile Web And App Together Allowed Apartment List To Boost New Users By 400%

    It’s an impressive accomplishment our host Peggy Anne Salz discusses in depth with Chris Chee, Performance Marketing Manager at Apartment List, a platform that connects renters with apartment listings through an online marketplace. Chris, a Mobile Hero recognized for his user acquisition expertise, shares how understanding the user flow--identifying pain points and taking advantage of opportunities to deepen engagement every step of the journey--on the web and in the mobile app allowed his team to boost new users by a whopping 400% and drive a significant increase customer lifetime value (LTV). Chris also talks candidly about his daily routine, his personal career path and his advice to other marketers eager to generate more growth for their app and more revenue for their companies. We won’t give it all away, but we can say that a relentless drive to interrogate the data and desire to move beyond vanilla customer segmentation are talents and traits essential to success. Original Air Date: May 30, 2018
  • Build Dynamic Themes People Actually Use with Bilal Hassan

    In this episode of PressThis we interview Bilal Hassan the creator of the Acid Framework for WordPress which allows theme creators to shortcut the time it takes to build theme settings and widgets, and it makes managing and adding options way easier. Bilal will talk about his strategy for creating flexible themes which gives users a huge degree of control over the design of their site and expression of their brand. If you’re building boring themes that are hard to customize, don’t miss this episode of PressThis! Original Air Date: May 29, 2018
  • Google Scientific Truth Bias? The Ultimate Guide to WordPress and GDPR Compliance

    Google has a bias towards scientific truth; Google sues SEO company​ BeyondMenu, Point Break Media, and Supreme. Plus, The Ultimate Guide to WordPress and GDPR Compliance – Everything You Need to Know​. Plus, Google’s New Algorithm Creates Original Articles​ From Your Content​. Original Air Date: May 24, 2018
  • Get the Inside Scoop on Driving Affiliate Sales with Email Marketing with Erik Harbison, CMO at AWeber.com (ep.501)

    James Martell helps us get the Inside Scoop on Driving Affiliate Sales with Email Marketing with Erik Harbison, CMO at AWeber.com. AWeber provides email marketing software that includes newsletters emailing, autoresponding, and RSS-to-email converting features. Original Air Date: May 24, 2018
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