• Google Marketing Live 2018 Recap

    Google Marketing Live 2018 Recap with Optmyzr Co-Founder Frederick Vallaeys as he tells us how he took part in a live-on-the-scene panel discussion with other industry experts to discuss trends that are shaping search – both from within Google as well as the broader search universe. Original Air Date: August 2, 2018
  • Google Broad Core Algorithm Update Confirmed

    ​Google Confirms Broad Core Algorithm Update: The Facts & Advice;​ ​Google mobile speed update​ has no impact on general mobile rankings​; Bing Ads rolls out Target CPA & Maximize Conversions​bidding strategies​. Original Air Date: August 2, 2018
  • The 6 Steps YOU Must Follow to Select a Profitable Affiliate Marketing Niche (ep.508)

    James Martell shares 6 Steps YOU Must Follow to Select a Profitable Affiliate Marketing Niche. Check out these steps and make sure to take notes sure to help to grow to provide opportunities for affiliate marketers. Original Air Date: August 2, 2018
  • ASO Best Practices: Debunking The Myths To Drive Results For Your App

    Sweeping changes across the app stores may give a slight boost to discoverability, but they also turn up the pressure on app developers and marketers to get smarter about ASO (App Store Optimization). The drive to interrogate the data and the determination to ask the right questions are essential, and so is a firm grasp of ASO best practices. We get it all when our host Peggy Anne Salz catches up with Dave Bell, Co-Founder and CEO of Gummicube, a company providing App Store Optimization and App Store Intelligence software and services to growth marketers and app developers. Dave walks us through the hard numbers and the hard truths to bust myths around the ASO opportunities and obstacles you can encounter as work to take your app from good to great. Original Air Date: August 1, 2018
  • "What is ADA Section 508 (WCAG 2.0) and what does that mean for developers?"

    253 million people worldwide have some sort of visual impairment. As developers, we can help a lot of people by making the web accessible to everyone. We will explain what ADA Section 508 is and what that means for developers and web accessibility. Don't miss this episode of PressThis to learn how to make the web accessible for all! Original Air Date: July 31, 2018
  • New Google Search Quality Guidelines and Clearing Up Some SEO Questions (ep.331)

    Ross and John discuss some sad industry news. Google has released some new search quality guidelines worth mentioning, and a few SEO questions brought to Google’s Webmaster Central are put to rest. Original Air Date: July 30, 2018
  • MozCon 2018 : Google Local Intent and Democratization of SEO

    Davie Davies reports from MozCon 2018, and he speaks with Rob Bucci, the CEO of STAT Search Analytics talks about his presentation on Near me or Far: How Google May Be Deciding Your Local Intent for You annd Jono Alderson, the Mad Scientist at Yoast who spoke on The Democratization of SEO. Original Air Date: July 26, 2018
  • Brand Safety: What Mobile Marketers Need To Watch And Ask Their Ad Partners

    Mobile marketers are more concerned than ever about brand safety and ready to take action to make sure their advertisements appearing in brand-safe environments. It’s all about ensuring the match between your advertising, your audience and where your ad appears. A hit will put your brand in front of potentially valuable users and consumers. A miss will burn money, not make it--or worse--harm brand image and integrity. Our host Peggy Anne Salz catches up Amanda Carvell, Digital Marketing Manager at RetailMeNot, a leading savings destination, connecting millions of consumers to the retailers, brands and restaurants they love, both online and in-store to talk about the need for complete transparency. Based on her experience as a marketing manager and a Mobile Hero recognized for her user acquisition expertise, Amanda shares the questions mobile marketers need to ask, the policies they should follow and the importance of personal contact. In the case of RetailMeNot, an App Day for ad partners was a smart move that has produced positive results. Amanda also discusses the signs of ad fraud and what mobile marketers can do to drive app growth and retention. Original Air Date: July 25, 2018
  • Making the Most of Mailing Lists

    Making the Most of Mailing Lists as Anthony Burchell speaks with the President of Gelform, Inc, Corey Maass. Corey is a full-stack web developer with a love for entrepreneurship and building web apps on WordPress. He built his first website in 1995, his first SaaS app in 2003, and his first WordPress plugin in 2009. In 2015, after 4 years of full-time WordPress development, he combined his passions and launched his first commercial plugin, Kanban for WordPress. Original Air Date: July 24, 2018
  • Using Blockchain to Build a Better Way to Fund

    Blockchain is surely one of the hottest topics around these days, but how does such a tool help a startup build a better way to address life’s events among consumers? Gillian and Anne’s guest Alexis Williamson, co-founder of Life.cafe, explains how her team is using blockchain as a tool to fund their worldwide consumers’ life events, whether they have cryptocurrency available to them or not. Life.cafe provides customers access to experts in their upcoming events, such as a wedding or buying a home, and then funds each plan using a time-honored system of ‘lending circles’. Blockchain allows efficiency in connecting and making resources available at the right moment. “A Loan from a bank is just money, says Ms. Williamson. We offer money plus expert guidance to accomplish each goal.” Original Air Date: July 24, 2018
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