• Lessons Learned from Buying & Selling Multi-Million Dollar Plugin Businesses

    In this episode of PressThis, we interview mega WordPress personality Syed Balkhi about lessons he's learned buying and selling multi-million dollar plugin businesses. Syed gained notoriety in part due to WP Beginner, but since those "humble" beginnings, Syed has gone on to purchase and grow popular plugins like Monster Insights & WP Forms, build and grow his own plugin Optin Monster, and sell popular plugins he owned which didn't align with the purpose of his business. In total, Syed's plugins are run on 4 millions sites! We'll be talking to Syed about what went right, what went wrong, and how he sees the role his products play in supporting his customers' businesses. If you own a plugin or are looking to create a plugin business, you can't miss this episode of PressThis. Listen now! Original Air Date: February 6, 2018
  • The Secret to Monetizing a Blog with Affiliate Programs with Christen Evans, Social Media and Influencer Manager for ApogeeAgency.com (ep.488)

    James Martell discusses the Secret to Monetizing a Blog with Affiliate Programs with Christen Evans, Social Media and Influencer Manager for ApogeeAgency.com Christen Evans (@theonlychris10) is the Influencer Manger and Social Media goddess at Apogee, a renowned affiliate marketing agency. She is also the owner/editor/consultant/unicorn wrangler behind Bourbon & Sparkle, which aims to educate bloggers about affiliate marketing — the good way. Presented with the Affiliate Marketing Advocate of the Year Pinnacle Award in January 2017, Christen is passionate about bridging the gap between bloggers and merchants and managers. In her spare time, Original Air Date: February 1, 2018
  • ​Search Ad Click Growth Falls; Ad Spend Rises

    ​Search ad click growth fell, ad spend rose 23% across Google, Bing, Yahoo as Bing and Yahoo saw search ad spend jump 32 percent over prior year in Q4 among Merkle's client base. Google spend growth slowed slightly from Q3. ​David Szetela, host of PPC Rockstars weighs in. ​Plus, There’s a difference between indexing and ranking, Google gets all Amped UP over words, and Ranking in Google by aligning around search content Original Air Date: February 1, 2018
  • The Gifted Generation: When Government Was Good in Washington

    In The Gifted Generation, historian David Goldfield examines the generation immediately after World War II and argues that the federal government was instrumental in the great economic, social, and environmental progress of the era. Following the sacrifices of the Greatest Generation, the returning vets and their children took the unprecedented economic growth and federal activism to new heights. This generation was led by presidents who believed in the commonwealth ideal: the belief that federal legislation, by encouraging individual opportunity, would result in the betterment of the entire nation. In the years after the war, these presidents created an outpouring of federal legislation that changed how and where people lived, their access to higher education, and their stewardship of the environment. They also spearheaded historic efforts to level the playing field for minorities, women and immigrants. But this dynamic did not last, and Goldfield shows how the shrinking of the federal government shut subsequent generations off from those gifts. David Goldfield brings this unprecedented surge in American legislative and cultural history to life as he explores the presidencies of Harry S. Truman, Dwight D. Eisenhower, and Lyndon Baines Johnson. He brilliantly shows how the nation’s leaders persevered to create the conditions for the most gifted generation in U.S. history. Original Air Date: January 31, 2018
  • How to Tame the Tech Giants with Open Market Institute’s Kevin Carty

    Amazon, Apple, Facebook and Google have all come under scrutiny for anticompetitive behavior and market domination, with increasing calls that it may be necessary to break up one or all of these entities. This debate was fueled by commentaries by Matt Stoler and Lina Kahn from the Open Markets Institute (“OMI”). See Antitrust and the Tech Giants: A Reader. OMI reporter Kevin Carty joins us to discuss this debate. Original Air Date: January 31, 2018
  • Ad Monetization Strategies. The Balance of Suffering & Joy.

    Join us as we interview the super-smart head of SEO of tronc Carolyn Shelby. Carolyn manages search visibility on WordPress media properties for the LA Times, Chicago Tribune, and more. In this episode, we'll be talking ad monetization strategy. We'll discuss how content may be king, but actual meaningful content rules all. Meaningful content is well researched, delivered with elegant presentation, and is a refined expression of a dedicated professional. Meaningful content isn't a top 10 list and it certainly doesn't come cheap. WordPress digital properties looking to support a business creating meaningful content need to create monetization strategies to fuel the quality of their content and continue to grow their audience. Listen now as Carolyn shares some of her thoughts on the strategy of delighting visitors and providing an engine of revenue to support meaningful content and growth for the properties you manage. Listen now! Original Air Date: January 30, 2018
  • Analyzing Data And Spotting Trends Within AdWords, Google Analytics, Bing Ads, and Facebook

    Today on PPC Rockstars David is joined by Mark Irvine. Mark is chiefly responsible for creating WordStream’s data-driven industry research, analyzing data and spotting trends within AdWords, Google Analytics, Bing Ads, and Facebook. Mark regularly publishes on the Wordstream blog whenever a new ad format, feature, or major change to the SERP is announced. He regularly presents his research on trends in the SEM industry on webinars and at conferences around the country, such as SMX and Pubcon. His work has also been featured on CNET and CNN. In 2016, Mark was named one of the 15 most influential PPC Experts in 2016 by PPC Hero. Original Air Date: January 25, 2018
  • Fighting Over How Google Treats Subdomains vs Subdirectories

    Today on Webcology our hosts bring you all the latest in SEO and Google David Harry. Harry is a senior SEO consultant with Verve Developments and the founder of the SEO Training Dojo. HuffPost has decided to shut down their entire contributor's platform, which was launched in May 2005. The platform was home to about 100,000 contributors, who covered everything from finance to relationships. In its place, HuffPost has decided to replace the contributor content with two new sections: Opinion and Personal, which are pretty self-explanatory. The New York Times reports that the contributor platform was only about 10 to 15 percent of its site traffic, so HuffPost isn’t losing a significant amount of traffic from the change. Digital agency ROAST has released a Voice Search Ranking Report which seeks to categorize and understand how Google processes and response to voice queries. It also tries to determine when Google Home uses featured snippets/Answer Box results and when it does not.The company used keyword analytics to compile a list of “616 key phrases in the UK featuring snippet answer boxes.” It then determined the top phrases by query volume across a range of verticals. The tests were run in November and compared Google Home and traditional search results. Original Air Date: January 25, 2018
  • Affiliate Entrepreneur Makes Over $860,000 in Just Four Months With Just One Website (ep.486)

    Affiliate Entrepreneur Males Over $860,000 in Just Four Months With Just One Website as James Martell speaks with Zac Johnson, a well-known entrepreneur and online marketer with nearly 20 years of experience. Zac’s social reach and site traffic is now over 100,000 strong and has referred over $5,000,000 in new business to his advertisers and network partners. You can also listen to Zac’s new podcast “Rise of the Entrepreneur” on iTunes and connect with Zac through his new online training community at Blogging.org. Original Air Date: January 25, 2018
  • Combining Art And Science To Choose Effective Channels And Compelling Ad Creatives

    Our host Peggy Anne Salz at MobileGroove catches up with Esther Hwang, Director of Growth at Poshmark, the largest social marketplace for fashion, to discuss how she identifies new web and mobile channels with the most potential, and architects ad creatives with the most impact. Do you need to be a hacker at heart to succeed in data-driven mobile marketing? Esther, a Mobile Hero as chosen by Liftoff, a full-service mobile app marketing and retargeting platform, talks candidly about the skills set you need to reach your acquisition and engagement targets, and shares own her own education in the arts has equipped her to step back and view the “Big Picture” of campaign performance. Original Air Date: January 24, 2018
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