• Know Your Leadership Metrics

    Gillian and Anne discuss the differences between management and leadership from a metrics perspective. Metrics seem to be all about management. But leadership is setting the metrics to be tracked by the company teams. What metrics matter? That’s a good place to start, with tips from frequent muse Mark Suster, General Partner at Upfront Ventures and a brilliant author on the subject of launching, growing, and managing tech businesses from an investor’s viewpoint. (Bothsidesofthetable.com) A few months ago, he published a Twitter stream that addressed the difference between vanity metrics and what leadership should really be thinking about as they grow their companies. Gillian and Anne unwrap and share each Tweet. Suster’s wisdom is well worth a good listen. Original Air Date: February 11, 2019
  • Yoast To Add Live Indexing With Bing & Google And you can’t buy likes or followers in social media

    In a case related to the New York Times investigation into American company Devumi, a court has ruled that Devumi can no longer operate in the same way as it had been, essentially outlawing the sale of social media followers and likes. The chief executive of cryptocurrency company Quadriga CX has died, and he's apparently the only one with the ability to unlock all his customers' coins. Without their digital keys, his clients lose access to their funds. The company's board of directors said last week it is seeking creditor protection. Joost de Valk announced at YoastCon that the popular WordPress plugin, Yoast SEO, will provide live indexing with both Google and Bing starting next month. They explained on their blog "For Google the details on this are not entirely determined yet, but a Google Search Console account will probably be required." So it seems they aren't clear and for some reason, I doubt it would be the Indexing API because that is highly restricted to specific types of content. Original Air Date: February 7, 2019
  • Your App Reviews Are Pure Gold—So Start Mining Them For Insights

    Your app users are sharing why they love or hate your app freely in app reviews. Understanding what they say—and what it really means—is pure old when it comes to fixing bugs, adding features or just showing you care when it counts. But when you get hundreds, even thousands, of review a day, you can’t sift through it all on your own. Our host Peggy Anne Salz catches up with Stuart Hall, co-founder, and CEO at Appbot, a company that has harnessed AI and machine learning to help companies like BMW, PayPal and Twitter understand customer feedback and insights contained in app reviews. In practice, the Appbot tool aggregates app store reviews for all countries on iTunes, Google Play, Amazon and Windows stores. Stuart, who has a long track record as a developer, blogger, and entrepreneur, also discusses his early day in the App Economy and offers advice you can follow to maintain an amazing app. Original Air Date: February 6, 2019
  • Personal and Professional Power Through Dignity

    Esther Weinberg is a leader in redefining organizational culture by focusing on power and leadership through dignity. Esther—the founder of MindLight Group—and her team help mid- to large-sized media companies and their employees (especially their executive leadership teams) find, implement, and mentor dignity, leadership, and personal power in the workplace. Esther is a powerhouse game changer who has successfully transformed organizations (particularly large media companies), executive leaders, and teams for over 20 years. From a Disney executive to an expert in organizational leadership development, Esther’s unique training and mentorship ability taps into the pulse of the current challenges today’s media, publishing and teach companies are facing internally. Esther’s personal mission is to bring dignity and mentorship back into the workforce on a worldwide scale. Personal power through dignity. Leadership with dignity. Bringing dignity back into business, one conversation at a time. Original Air Date: February 4, 2019
  • How to sell your freelance developer services, from a developer who had to learn to sell.

    "Are you running your own development-focused freelance or small agency business? Have you mastered the skills to sell your services and close the right kind of clients to keep you growing? Selling your services can often be an uncomfortable or even often overlooked area when managing a development focused freelance or small agency businesses. Of course, these are some of the very skills you'll need to keep your billable hours full and money adding to your bottom line! In this episode of PressThis we interview popular WP community contributor John Housholder as he talks about his trasition from a developer centric role to one focusing on helping to drive growth. John explores the challenges of shifting contexts, getting around the fear of talking to people, and coming to terms with the important role of sales in helping a business move forward. As a former freelance developer, John has been in the trenches and his insights into how to approach sales conversations in efficient and effective ways are a must hear for any freelance developer wondering.. ""How am I going to do this sales thing?!"". If you're struggling with how to up your sales skills to support your growing freelance or agency business, don't miss this episode of PressThis!" Original Air Date: February 4, 2019
  • Ep 346: Google: Ranking for Google Featured Snippets, Old Pages Outranking New, Buying Domains for SEO, and more.

    Interesting Google local pack functionality, a new setup for service area businesses, and the benefits of Google Posts kick off this episode. The hosts then delve into some fascinating Mueller files as of late and answer three great SEO questions from listeners. Original Air Date: January 31, 2019
  • Google adds voice input And Says Goodbye to 404 Sitemaps In The New Search Console

    Google's John Mueller was asked on Twitter if there is a way in the new Google Search Console to remove old Sitemaps files. He said you can 404 them to remove them. Maybe Google will add a button to delete old Sitemap files there but for now, 404ing them will eventually get them to be removed. A new mic icon. Below are screens from Android on the left and the iPhone on the right, showing Google.com search results. The iPhone doesn’t show the mic, although the keyboard allows voice input. The search phrase is “what percentage of mobile queries are voice searches?” Beyond the microphone icon inside the search box, the major difference — a significant one — is that users will hear a spoken response now with Android mobile web searches rather than simply get a set of “silent” results. This voice response may encourage people to undertake more searches while their eyes are occupied, such as when they are cooking or driving. Original Air Date: January 31, 2019
  • Facebook, Instagram, and Pinterest Direct Response Advertising with Akvile DeFazio

    David Szetela talks with Akvile DeFazio about getting your feet wet with Facebook, Instagram, and Pinterest direct response advertising. Learn what considerations should be made before diving in (e.g. Facebook can create a catalog from a Google Merchant Center feed)? What kind of results can they expect(in standard KPIs) compared to search engine results? Any tips or hidden landmines and more. Original Air Date: January 30, 2019
  • Weatherbug: Jump Head First Into In-App Header Bidding

    Don’t just read the reams of 2019 trends reports that call out in-app header bidding as the next “Big Thing” in mobile app monetization. “Get involved now, or risk leaving money on the table” is the top advice we get from Michael Brooks, SVP Revenue at Weatherbug, where he manages direct sales, programmatic partnerships, business development, growth, and more. Mike debunks industry myths and shares best practices, providing straight answers to tough questions based on his first-hand experiences with in-app header bidding at Weatherbug, the media property that connects 14 million consumers each month to accurate and innovative weather data. Original Air Date: January 30, 2019
  • A New Way to Ecommerce with WordPress with Topher DeRosia of BigCommerce

    "Ecommerce platform provider BigCommerce recently released an ecommerce plugin for WordPress with a really unique approach. The plugin leverages the BigCommerce platform to offload many of the workloads required for ecommerce sites in order to let WordPress focus on delivering great content with awesome performance. This was big news in the WordPress community and was even featured during the State of the Word talk at WCUS. For this episode of PressThis, we've invited Topher DeRosia of BigCommerce to share how their solution works and how they think about the opportunity of offloaded ecommerce to help WordPress ecommerce sites. We're super excited for the chance to chat about this exciting development in the world of WordPress ecommerce. If you're looking for new ways to use WordPress to generate revenue from direct sales or on how you can help customers of your freelancer or agency business win with WordPress and ecommerce, listen to this episode of PressThis now!" Original Air Date: January 29, 2019
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