Landing pages are a part of almost every digital campaign and great digital marketers make great landing pages.
This is LPO: Landing Page Optimization where we make marketers great using design, data, psychology -- and attitude.
Our host Brian Massey, the Conversion Scientist, sits down with leading marketers to help you create campaigns that deliver.
Optimizing Your Testing Program with Ton Wesseling
Original Air Date: June 20, 2016
Creating Video Ads That Convert with Jake Larsen
Original Air Date: June 6, 2016
Understanding Financial Modeling to Create Better User Experiences with Soren Ryherd
Original Air Date: May 16, 2016
Mapping Content to Buying Stages with Arnie Kuenn
Original Air Date: May 2, 2016
The Politics of Ecommerce Website Redesigns with Khalid Saleh
Original Air Date: April 18, 2016
Segmentation and Smart Targeting with Janet Driscoll Miller
Original Air Date: April 15, 2016
Understanding Your Customer From All Side with Graham Cooke
Original Air Date: April 4, 2016
Analytics and Conversion with Nick Iyengar
Original Air Date: March 21, 2016
Web Usability and Informal User Testing with Karl Gillis
Original Air Date: March 7, 2016
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