Landing pages are a part of almost every digital campaign and great digital marketers make great landing pages.
This is LPO: Landing Page Optimization where we make marketers great using design, data, psychology -- and attitude.
Our host Brian Massey, the Conversion Scientist, sits down with leading marketers to help you create campaigns that deliver.
Mapping Content to Buying Stages with Arnie Kuenn
Original Air Date: May 2, 2016
The Politics of Ecommerce Website Redesigns with Khalid Saleh
Original Air Date: April 18, 2016
Segmentation and Smart Targeting with Janet Driscoll Miller
Original Air Date: April 15, 2016
Understanding Your Customer From All Side with Graham Cooke
Original Air Date: April 4, 2016
Analytics and Conversion with Nick Iyengar
Original Air Date: March 21, 2016
Web Usability and Informal User Testing with Karl Gillis
Original Air Date: March 7, 2016
Real CRO with Michael Aagaard
Original Air Date: February 15, 2016
Original Air Date: February 1, 2016
Psychological Architectures for Conversion with Brian Cugelman
Original Air Date: January 18, 2016
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